Workshop on Digital Photography - Post processing

Mr. Nanda Kumar, photo journalist at Dashing and graduate of ICAT Design & Media College, Chennai, who has a unique aim and daring ambition in photography, conducted his first workshop in Digital Photography post processing for ICAT students on 12th January 2013. He explained the comprehensive set of tools available for digital post processing and simple one click adjustment that would make creative enhancements.

Mr. Nanda Kumar taught the art of seeing, visual perception and how to develop as an artist in photo making and explained the elements of design in photography. This session made a great place for collaborative study from Mr. Nanda Kumar and his sort of photography style.

Seminar on Cinematography by Mr. Sukumar

An interactive seminar on ‘Cinematography’ by Mr. Sukumar, Cinematographer of tamil movies Kumki and Mynna - was organized by ICAT on 30th January, 2013 at the Chennai campus.

Mr. Sukumar started his career as photographer, and then gradually made most of the cinematography works for Director Prabhu Soloman in tamil movies - Mynaa and Kumki. He has created an impression by enhancing a range of camera and the art of controlling light so effectively to produce a gripping look in forest scape.

During the session, he detailed the impact of cinematography in storytelling and the overall workflow. He also explained the technical aspects and the need to take cinematography during pre production stage. Mr. Sukumar advised the students to experiment with their photography and storytelling skills to reflect on film making.

This seminar made a great place for sharing experience from Mr. Sukumar and his sort of cinematography style will come as a welcome addition to the industry as well as the audience.

From Design Pro to Ad Pro by Mr P.Thomas

A seminar on the topic “From Design Pro to Ad Pro” by Mr.P.Thomas from Disha Communications was held on the 23rd of January, 2013. Students from various streams attended and benefitted highly from this informative session.

Mr.Thomas gave us an insight into advertising and put the concept into the new perspective of Market Communication. He stressed on the fact that what the consumer is looking for is not only good idea or a good design, but also a solution to the problems he faces in his everyday life. This way he helped us visualize from the point of view of a consumer.

Students were shown the ads made for ICAT and Image which were used as case studies to emphasize the importance of a brief and the way a brief is translated into an advt. They were also taught how to construct a brief and what key questions have to be answered in a good brief. Ads with minor glitches were also shown to explain the dos and don’ts of advertising and the problems that are faced by advertising professionals due to client pressure. The seminar was concluded by giving students an opportunity to showcase their talents by constructing a brief and making an ad for the same.

It can be said without any doubt, that the session was very enlightening and made students feel enthusiastic about the future in store!

Deccan Chronicle rates ICAT as No:1 Animation Institute

ICAT student’s representing India for “Dare to be Digital 2012”

A moment of pride for ICAT student’s representing India for “Dare to be Digital 2012”. This is the 5th time for ICAT since 2007. It is an internationally renowned proving ground for talented computer science and art students to design their own original video game.
 Game Name: What A Day!!
 Team Name: Lazzy Brains
 Members: Rohit Sarkar & Richard Navin (PG Game Development)
 Abhas Dhulekar & Ganesh Jeyamoorthy (PG Game Design)