A seminar on "Writing and Designing for Web and Interactive Media" and "Idea Generation-Brief to Production" was conducted at ICAT, Bangalore on 3rd of April, 2014. The seminar was conducted by Ms Kasturi Shelar Wardle and Ms Neeraja M. Ms Kasturi Sheral Wardle is an Integrated Media Designer from UK and a former Art Director at Publicic Groupe, Singapore; and McCann Erickson, India. Ms Neeraja M was a former Associate creative Director at McCann Erickson, India Students of L4 Communication Design and PG Advertising attended the seminar. Ms Kasturi shared a presentation on how to generate ideas for creative concepts and execute a project from Brief to final production. She also shared her experience of working on various projects as a creative professional. Ms Neeraja and Ms Kasturi further spoke to students and shared a presentation on the potential of Web and interactive media, how to write and design for Web, and the innovative ways to effectively communicate the message to the target audience . The interactive seminar concluded with a Q and A session.
