Television is one of the most powerful medium both in terms of generating economy and influencing societies by connecting people with diversified content. For a common person understanding this intricate medium can be very difficult. Thanks to ICAT Hyderabad to arrange a seminar by Mrs. Anitha, Program manager, Gemini TV on December 4th 2014. She is one among a few successful women who started her career from scratch to the manger level in the media industry. Her presence in ICAT has unveiled the underlying prose cures involved to get in to Television industry. She has covered many important aspects of TV including economy, target audience, TRP ratings, and concept creation and pitching. Students were curious to learn the complex structure of program design and development for a channel with regards to target audience. Student have shared their personal opinion about the industry and cleared their confusion about certain related to local, national, international TV media . Thanks to Mrs. Anita and ICAT to provide this new insight about TV industry.
