Thursday 9 June 2016

“Fashion Photography” Workshop

Fashion and Photography students of ICAT, Bangalore were given a new insight to Fashion Photography by Mr. Uday Reddy, by introducing them to the pitfalls of becoming a professional Fashion Photographer.

Mr. Uday Reddy, a full-time Art Director and Fashion Photographer, addressed our students in a ‘Fashion Photography’ workshop on 12, 13 and 16 May, 2016. He has been freelancing for fashion brands like Tanishq, PN Rao, F Square, Gold Plus and Diamond Jewelry. He has also carried a few concepts and catalogue shoots for clients like Shristi and Purple Pony.

The first day of the workshop was majorly interactive, where Mr. Uday ran through some of his work and demonstrated the basics of strobe lighting, conceptualizing and creative thinking. The students were introduced to the business-side of fashion photography, like how to understand a brand and product. Mr. Uday spoke about catalogues, look books and visual merchandising, and shared his significant real-time experiences on how to deal with problems on-location. 


For more Details : http://www.icat.ac.in/workshop-fashion-photography-blr-2016.asp